How to Boost Your eCommerce Sales This Holiday Season - Foundr

This holiday season is your perfect opportunity to set a sales record. Customers are generally aware of these challenges but are stubbornly reluctant to accept any of the impact on their own lives.

Of course, this is not abnormal during the holiday season, but customers are going to be price-tag shopping more than usual. You might consider a similar free shipping promotion, as it can motivate your customers to make additional purchases.

We know influencer reviews have an impact on customer purchase behavior-that's why we call them influencers. Research product reviewers and publications and give them samples of your latest and greatest products for the holiday season.

You may not get every person watching a product review to make a purchase, but they're potential customers you wouldn't have in the first place. A powerful way to energize your customers and connect with an entirely new pool of shoppers is by collaborating with another business.

Your optimal spend will depend on the distinct habits of your customer base, so you should be wary of anybody who tells you there's a one-size-fits-all when it comes to how to manage your holiday ads. The holiday season often heightens engagement, perhaps because the gift-giving mindset makes it seem more plausible that you might win a prize for simply entering your information into an online form.

Holding a giveaway with a lousy prize can actually hurt your brand, as it implies that you either don't think your customers are worth a good prize or you lack the resources to afford one. It's not a bad thing to spread some brand awareness to these individuals, but they probably have no intention of ever becoming a customer.

Your priority should be to offer a prize that energizes your customers, as well as future prospects. There's going to be more potential to reach new customers this holiday season than in the saturated ad markets of Facebook and Instagram.

You will excel if you can provide amazing customer service throughout the coming months. Consider adding self-help resources to your website as a way to address the low-hanging fruit, then make sure you have an artificial intelligence chatbot that can steer customers in the right direction to get answers.

The nerve center of your customer service won't be AI-it will be the humans who respond directly to customers. Your people need to be equipped with resources and prepared to help customers.

Want even more ideas for how to boost your ecommerce sales this holiday season? Visit our library of free business training. Each course is taught by proven entrepreneurs who know what it takes to carve out a niche, attract customers, and set sales records..