How to Create a Marketing Plan In 2023 (Template + Examples) - Foundr

This article will show you how to create a marketing plan in 2023 that actually works with a down-to-earth budget. Or you might create a marketing plan detailing the launch strategy for the brand-new product release coming out next quarter.

However, if you’re trying to communicate the plan to your marketing team leads, you’ll want to skip straight to the point with tactics, deadlines, and deliverables. Regardless of your use case, the next section will give you the building blocks you need to create a marketing plan that works.

Plans are fluid and versatile, so we don’t recommend filling out one of these with pen and paper—get your eraser ready because a marketing plan is never perfect from the get-go? * Establish Your Marketing Goal * Identify Your Audience and Competitors * Set Your Marketing Budget * Determine Your Deadline(s) * Pick Your Marketing Channels and Tactics * Outline the To-Do List and Make Assignments * Track Performance and Review Analytics? For example, how many website visitors you’re trying to drive will affect your marketing budget, deadlines, and tactics. However, if this is your first time thinking long and hard about your target audience, really get to know the person you’re marketing to.

Without a target audience, you’ll be blindly throwing darts at a board—sure, some plans might work out, but it’ll come down less to strategy and more to sheer luck. A target audience and replicable formula make your success a science and not a game of Russian roulette.

When push comes to shove, you may need to throw additional money at the campaign later to get it across the finish line, but stay strong and do your best to create a marketing plan that works with the budget constraints5 * Email Marketing: Email marketing is one of the tried-and-true tactics of the digital marketing world. (Check out our complete email masterclass to learn how to conquer this lucrative channel.) * Social Media Marketing: Whether you’re running organic strategies or targeted paid campaigns, social media marketing is an excellent modern-day tactic for reaching consumers where they’re most comfortable: Instagram, Facebook, Snapchat, YouTube, or TikTok.

Unlike traditional outbound advertising and its estimated impressions and influence, you know exactly what you’re getting with these digital marketing strategies. * Lizzy K: Creative assets * Mark B: Blog post announcement + product page * Spencer S: Beta tester outreach * Larry G: Email and social media marketing campaigns * Carly M: Project manager The best marketing plans serve as a source of truth for your team to reach a goal One of the most common mistakes marketers make is creating a seemingly perfect marketing plan and then going off script as soon as there's a sign of trouble or distraction Every marketing plan should be a success, whether you hit your goal or not, because you'll learn something new about your customer, tactics, and business throughout the process A marketing manager or marketing team member typically writes marketing plans, but marketing strategy should start at an enterprise level The more people understand the marketing plan for your business, the more you can work together (not in silos) to achieve a common goal.